It is getting harder and harder to rank on the Google today
We knew that Google trying to squeeze as much as possible from the Google Ads, you won't know that maybe someday we will only have 5 organic search results in one search result page.
Further more there is also riches snippets that push the organic search result away from the top. All these make SEO implementation harder.
HOWEVER,
There is something you could do to fight against these challenges.
Before, we talk about the possible solutions let me points few more challenges SEOs faced today.
Other than Google Ads, Riches Snippets, Google also looking at Mobile first indexing as well as the website speed & performance.
Which mean..
You need you put in more resources to get a good hosting and spend more money to make sure the website is mobile friendly.
One of the all time issue everyone is facing is "CONTENTS"
You got to provide a really good content for the end user instead of Google Crawler. Because, at the end of the day Google is still looking for the best and accurate content to serves their users.
In another words, you need to provide the value to the reader !
When you're able to provide value :
- Readers is staying at your website to read and it lower down your website's bounce rate.
- The website audiences or readers might share your website or contents to theirs personal social media platforms, and it help you to gain more exposure.
- At the end of the day the website visitors might just buy from you or engage you for whatever services you provide. Why? Because you are able to provide the values !
How we counter back ?
Is there anything we could do to better cope with this issues?
YES.
Ideally, you don't want your organic ranking in Google drop, however you need to have some backup plan just in-case the Google algorithms updates and affected you.
One of the suggestion is we have to explore on other traffics resources other than Google. And social media is one of the answer !
Did you know that YouTube is the 2nd largest search engine around the world?
American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen in year 2018.
You know best what you got to do next !
YES,
There is much more you could do to have a successful digital marketing campaign.
And, if you really want to excel in SEO maybe you should read this article from one of the top SEO Malaysia.
Ultimate SEO Guides & Insights 2019
See you again until next time
Cheers